What is Technical SEO?

Technical SEO refers to the practice of optimising a website in order to improve its visibility and ranking on search engines. It involves a number of processes that help to make a website more accessible, crawlable, and indexable to search engines. Some of the key processes involved in technical SEO include:

1. Crawling: This refers to the process by which search engines discover and index new pages on the web. In order to ensure that a website is being properly crawled and indexed, it is important to use sitemaps, clean URLs, and proper formatting and structure. Crawling is a crucial component of search engine optimization (SEO) as it allows search engines like Google, Bing, and Yahoo to discover, analyze, and index web pages for inclusion in their search results. The process involves sending out “bots” or “spiders” to explore the web and gather information about pages, including the page’s content, links, images, and other elements. This information is then stored in a database, commonly referred to as the search engine’s “index.” To ensure that a website is properly crawled and indexed, there are several best practices that can be followed: Sitemaps: A sitemap is a file that lists all the pages on a website, making it easier for search engines to discover and crawl those pages. Submitting a sitemap to search engines can help improve the crawlability of a website and increase the likelihood of all pages being indexed. Clean URLs: URLs that are easy to read and understand by both users and search engines help improve the crawlability of a website. Clean URLs are simple, descriptive, and use a consistent structure, which makes them easy for search engines to understand. Proper Formatting and Structure: Search engines like well-structured websites that use HTML elements and tags in a consistent and logical manner. This includes using header tags (H1, H2, H3), meta descriptions, and alt tags for images. A well-structured website can help improve the crawlability and visibility of a website in search results. By following these best practices, website owners can increase the chances of their website being properly crawled and indexed by search engines, which can ultimately lead to improved visibility and traffic from search results.
   

2. Indexing refers to the process by which search engines take the information gathered from crawling web pages and store it in their database for later use in generating search results. The purpose of indexing is to organize the information so that search engines can quickly retrieve relevant information when a user conducts a search. To ensure that a website is properly indexed, there are several best practices that can be followed: Unique, Descriptive Titles and Meta Descriptions: Titles and meta descriptions provide information about a web page and its content to search engines and users. Unique, descriptive titles and meta descriptions that accurately reflect the content of a page can help improve the visibility of a website in search results. Avoid Duplicate Content: Duplicate content can confuse search engines and cause a website’s pages to compete with each other for ranking in search results. To avoid duplicate content, it’s important to use canonical tags, which indicate to search engines which version of a page is the original, or to use 301 redirects to redirect duplicate pages to a single, preferred version. By following these best practices, website owners can improve the chances of their website being properly indexed by search engines and increase the visibility of their website in search results. Proper indexing can also help improve the overall user experience by ensuring that relevant and high-quality content is more easily accessible to users.
   

3. Keyword Research: This involves researching and identifying the keywords and phrases that people are using to search for the products or services that a website offers. It is important to include these keywords in the website’s content, titles, and meta descriptions in order to improve its ranking for those terms.
   

4. On-page Optimisation: This refers to the process of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimising the content, HTML code, and other elements on a page to make it more search engine friendly.
   

5. Link Building: This refers to the process of acquiring high-quality backlinks from other websites. Backlinks are important because they help to increase the credibility and authority of a website, which can lead to higher rankings in search engines.

If you are interested in receiving professional technical SEO services for your website, you can get in contact with the team at Move Up SEO. We are a reputable and experienced company that specialises in helping businesses improve their online presence and visibility through technical SEO. We will be happy to answer any questions you may have and provide you with a personalised quote for our services.