Brisbane · SEO & AI Specialist · Est. 2005

Helping businesses move up in search since 2001.

Independent SEO consultancy led by Grant Hilton, formerly Telstra, Freelancer.com, Bruce Clay & Vuly Play. Senior-level strategy without the agency overhead.

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25+

Yrs SEO experience

$2.8M

Organic revenue driven

50+

Sites optimised globally

Why Move Up SEO?

You get the expert,
not a junior exec.

When you work with Move Up SEO, Grant handles your account personally, strategy, audits, implementation briefs, and reporting. No handoffs, no account managers reading from a playbook.

Technical SEOContent StrategyAI Search (GEO/AEO)Core Web VitalsSchema / JSON-LDE-E-A-TInternational SEOeCommerce SEOSaaS & B2B SEOCROPrompt EngineeringSite Migrations

No Lock-in Contracts

Brisbane-based, Australia-wide

Free Initial Consultation

In-house & Agency Experience

Brands & organisations Grant has worked with

TelstraFreelancer.comVuly PlayBruce ClayChoiceAFLNRLWestpacSky NewsLonely PlanetHuggiesComvitaCareerOneEscrow.comClickedOn

Services

Everything your site needs
to rank and convert

Every engagement starts with understanding your business goals. Then building a strategy specific to you. See all services →

SEO Audits

Comprehensive technical, content and authority audits. Actionable reports covering Core Web Vitals, schema, crawlability, E-E-A-T, and international SEO.

Technical SEO

Page speed, structured data, crawl budget, indexation fixes, JavaScript SEO, and site migrations. Proven across large-scale platforms including Telstra and Freelancer.com.

Content Strategy

Keyword research, pillar-cluster architecture, content briefs, and E-E-A-T optimisation. AI-driven content strategies built for traditional and generative search.

AI & Generative Search

GEO and AEO strategies for Google AI Overviews, Bing Copilot and answer engines. Prompt engineering and structured data for AI readability.

SEO Consulting & Training

Fractional SEO for in-house teams, agency white-labelling, strategy reviews, and SEO training for developers and content writers.

25+Yrs SEO

About Grant

Senior SEO & AI expertise.
No overhead.

I’m Grant Hilton, an independent SEO & AI consultant based in Brisbane. I started in SEO in 2001 and founded Move Up SEO in 2005.

8 years as SEO Specialist at Telstra ($250K budget). SEO Manager at Freelancer.com across 50+ international websites. Senior SEO & AI Specialist at Vuly Play - $2.87M organic revenue across 8 markets. When you work with Move Up SEO, you work with me directly.

Technical SEOInternational SEOeCommerce SEOGA4GSCSEMrushAhrefsSchema / JSON-LDCore Web VitalsGEO / AEOPrompt EngineeringSite Migrations

Read full bio

How I Work

A process built on
transparency & results

No vanity metrics. No lock-in. Every engagement structured around your actual business goals.

Discovery & Audit

Deep dive into your site, competitors, and keyword landscape using Screaming Frog, SEMrush, Ahrefs and GSC.

Strategy & Roadmap

Prioritised, phased plan with clear quick wins and long-term initiatives tailored to your capacity and goals.

Implementation

Production-ready technical briefs, content briefs, and schema code. I coordinate directly with your dev and content team.

Measure & Optimise

Monthly Looker Studio reporting tied to rankings, traffic, and revenue. Continuous refinement as your market evolves.

Results

Real outcomes for
real businesses

A track record built across enterprise, scale-up, and independent businesses, from Telstra to global eCommerce.

Vuly Play, eCommerce

$2.87M

Organic purchase revenue in 8 months

291,625 organic users across 8 markets. Full technical audit, hreflang fixes, schema, and E-E-A-T content strategy for AU, NZ, US, CA, UK, DE, FR.

Telstra, Enterprise

$250K

Annual search budget managed

8 years as in-house SEO Specialist. Led content strategy, SEO audits, analytics reporting, developer training, and agency management across Telstra’s entire digital portfolio.

Freelancer.com, Global Platform

50+

International websites optimised

SEO Manager across Freelancer.com’s global portfolio. International SEO strategies, technical audits, and agile team coordination across 50+ country websites.

Industries

Sector experience

eCommerce

Product, category & international SEO

SaaS & Technology

Freelancer.com, RegTech & fintech

Telco & Enterprise

Telstra & large-scale digital platforms

Media, Finance & Health

Choice, Sky News, fund management, wellness

“

Grant brings a rare combination of deep technical knowledge and strategic thinking. He doesn’t just find issues, he understands the business impact and prioritises fixes that actually move the needle on rankings and revenue.

Adam

Freelancer\.com

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