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About Grant Hilton

25+ years of SEO -
in-house, agency, independent.

I started in SEO in 2001 and founded Move Up SEO in 2005. Over two decades I’ve worked at the coalface of search across some of Australia’s biggest brands and most complex digital environments.

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Grant Hilton, SEO Consultant Brisbane
25+Yrs SEO
The full story

Senior expertise.
Independent flexibility.

I’m Grant Hilton, an independent SEO & AI consultant based in Brisbane, Australia. I started working in search in 2001 and founded Move Up SEO in 2005, making it one of the longest-running independent SEO consultancies in Australia.

My in-house career spans 8 years as SEO Specialist at Telstra, where I managed a $250K annual search budget, led agile cross-functional delivery teams, and trained developers and content writers in SEO best practice. After Telstra I joined Freelancer.com as SEO Manager, overseeing international SEO strategies across 50+ country-specific websites simultaneously.

I then worked as SEO Specialist at Choice implementing international SEO for 50+ country sites, before joining Portal Ventures and then Bruce Clay Australia as SEO Manager, delivering site migrations, technical audits, and client management across Bruce Clay’s portfolio.

Most recently I was Senior SEO & AI Specialist at Vuly Play, an international eCommerce brand selling outdoor play equipment across AU, NZ, US, CA, UK, DE, FR, and UAE. Over 8 months I drove $2.87M in organic purchase revenue from 291,625 organic active users through comprehensive technical SEO, E-E-A-T content strategy, hreflang implementation, and AI-driven content workflows.

I hold a Bachelor of Information Technology from Charles Sturt University (completed 2014). When you work with Move Up SEO, you get that entire career’s worth of experience applied directly to your business. No juniors, no handoffs.

Technical SEOInternational SEOeCommerce SEOSEO AuditsContent StrategyAnalytics / GA4GSCSEMrushAhrefsScreaming FrogSchema / JSON-LDCore Web VitalsGEO / AEOAI Content StrategyPrompt EngineeringCROStakeholder ManagementLooker StudioAgileSite MigrationsWebflow
Career history
Oct 2025, Feb 2026
Senior SEO & AI Specialist
Vuly Play
International SEO across 8 markets. $2.87M organic revenue. AI content strategy, E-E-A-T, technical audits, hreflang, stakeholder management.
Oct 2023, Oct 2025
SEO Manager
Bruce Clay Australia
Site migrations, technical SEO, SEO audits, and client management across Bruce Clay’s agency portfolio.
Apr 2023, Sept 2023
SEO Manager
Portal Ventures
Content marketing strategy, technical SEO, client management.
Nov 2019, Apr 2023
SEO Manager
Freelancer.com
International SEO strategies for 50+ country websites. Content and technical audits. Agile team coordination across multiple markets.
Sept 2019, Nov 2019
SEO Specialist
Choice
International SEO strategies for 50+ country sites. Content and technical SEO. Agile stakeholder management.
Jun 2011, May 2019
SEO Specialist
Telstra
8 years managing $250K annual search budget. Content marketing strategy, SEO audits, analytics, developer training, and agency management.
2005, Present
SEO Consultant / Founder
Move Up SEO
Independent SEO consultancy since 2005. Clients across parenting, fund management, health and wellness, and more. SEO since 2001.
Brands & organisations Grant has worked with
TelstraFreelancer.comVuly PlayBruce ClayChoiceAFLNRLWestpacSky NewsLonely PlanetHuggiesComvitaCareerOneEscrow.comClickedOn

Grant brings a rare combination of deep technical knowledge and strategic thinking. He doesn’t just find issues, he understands the business impact and prioritises fixes that actually move the needle on rankings and revenue.

Adam
Freelancer\.com

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