Content that ranks, converts, and compounds.
Great content strategy starts with search intent, not word count. I build pillar-cluster architectures, AI-driven content briefs, and E-E-A-T frameworks that satisfy both traditional search algorithms and the AI systems increasingly shaping search results.
Keyword Research & Architecture
Comprehensive keyword mapping across commercial, informational, and navigational intent. Pillar-cluster topic architecture that builds topical authority systematically over time.
Content Briefs & E-E-A-T
Detailed content briefs for writers including word count targets, heading structure, schema requirements, author attribution, and freshness signals. Optimised for E-E-A-T signals Google values.
AI Content Strategy
Prompt engineering for content production. AI-assisted research and drafting workflows. Content structured for both traditional search and generative AI retrieval. Consistent brand voice at scale.